Apr 19, 2024
Episode 2477 - On this Friday's show Vinnie Tortorich welcomes author and adventurer Will Cockrell and they discuss mountaineering, the business of Everest, and more.
https://vinnietortorich.com/2024/04/the-business-of-everest-will-cockrell-episode-2477
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The Business of Everest
- There is a change in how articles are consumed today, which led
Will to write his book instead. (3:00)
- He has written for magazines about adventuring, mountaineering, and more.
- He’s always had a passion for outdoor adventuring. (6:00)
- They discuss the famous “bottleneck photo” from Everest and how
guides have made of business of helping the inexperienced.
(13:00)
- They talk about the importance of timing and weather patterns.
- Some of the hikers don’t have any experience.
- Vinnie asks Will about the deadliest day on Everest back in
1996. (19:45)
- Eight climbers died, and Will shares details of the story. (40:00)
- They talk about the mistakes that were made.
- Will explains what “the dog pile” is. (46:30)
- The book discusses the expansion of the business of climbing Everest and what it’s like today.
- Will’s book covers from 1992 to today. (54:00)
- You can purchase the book called "Everest, Inc.: The Renegades
and Rogues Who Built an Industry at the Top of the World"
through Vinnie's book club here.
- You can purchase the book called "Everest, Inc.: The Renegades
and Rogues Who Built an Industry at the Top of the World"
- Look for Vinnie’s NSNG® VIP Community and sign up
for the waitlist!
- Go to https://vinnietortorich.com/vip to sign up!
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