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Oct 7, 2016

: Episode 684 -- Vinnie Tortorich and Serena Scott Thomas talk with Golden Harper, creator of Altra Running, about ultra-running, Altra shoes, and the company in general.

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ALTRA RUNNING

  • Serena discovered these shoes ages ago
  • They so so quickly became her favorite shoes
    • They wore out quickly because she wore them SO SO often
    • She now has like 5 or 6 pairs
  • Serena also bought Vinnie running shoes from Altra
    • Vinnie can run in any shoes, but now he has a love for these shoes
  • Check out the website now!
  • This company was created by runners, for runners
    • Golden Harper grew up both running and working in a running store
      • He cared about people and helping them in their running
        • Started studying it and ended up studying it in college as well
          • Where the shoes and the science are, are very different places
          • For example, in many shoe stores they try to give you special supportive shoes because you "pronate"
            • It turns out, runners who pronate are actually the least injured
            • Only ~16% of runners should have shoes that 'correct' this
    • The shoe design actually started in a running store in Utah (Wasatch Mountain)
  • These are No BS shoes that can actually improve your running, and everyone loves them!
    • The best running shoes around
  • Altra has amazing Zero Drop shoes 
    • Since Serena started running in these shoes, her actual foot shape has improved as well